Pure Wear BD Autumn Editorial Campaign
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Autumn Editorial · 2026

Pure style,
pure you.

Imported Pakistani fabrics, curated for the modern Bangladeshi woman. Delivered COD, nationwide.

Shop the CollectionOur Story
Pre-Eid logistics operational · 48h Dhaka dispatch
Pure Wear FESTIVE EID EDIT 2026
Eid 2026 Luxury
EID 2026 LUXURY

FESTIVE EID EDIT 2026

Heirloom bridal and festive ensembles crafted for festive celebrations.

Range৳5,200 – ৳8,200
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Pure Wear SUMMER VOILE VOLUME I
High Summer
HIGH SUMMER

SUMMER VOILE VOLUME I

Featherlight combed cotton lawns and breathable voile for peak summer.

Range৳3,200 – ৳4,100
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Pure Wear MONOCHROME HERITAGE EDIT
Capsule Edit
CAPSULE EDIT

MONOCHROME HERITAGE EDIT

Classic black and ivory artisanal pieces featuring timeless threadwork.

Range৳2,950 – ৳8,200
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Curated Materials

BY FABRIC & SILHOUETTE

Generational Pakistani weaving craftsmanship and bespoke silhouettes.

Pure Pakistani LAWN

LAWN

Breathable, high-thread-count imported Pakistani weave crafted for enduring grace.

From ৳2,500Explore Collection arrow_forward
Pure Pakistani CHIFFON

CHIFFON

Fluid drapes & festive hand-embellished motifs with delicate zari work.

From ৳4,800Explore Collection arrow_forward
Pure Pakistani ORGANZA

ORGANZA

Ceremonial heirloom pieces holding delicate light and structured silhouettes.

From ৳7,500Explore Collection arrow_forward
Pure Pakistani STITCHED

STITCHED

Pre-tailored ready-to-wear luxury cuts designed for immediate, effortless wear.

From ৳3,900Explore Collection arrow_forward
Pakistani lawn embroidery atelier craftsmanship
The Fabric
“Every metre of lawn passes through three pairs of hands before it reaches yours.”

Pure Wear BD sources directly from Lahore and Karachi studios — lawn, chiffon, organza, hand-embroidered by craftspeople whose names we know.

Woven tight, finished soft, and brought straight to Dhaka without marketplace markup or compromise. We believe ethnic couture should carry the dignity of timeless craft.

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spaLahore · Karachi · Dhaka
Curated Drops

NEW IN

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Shama Embroidered RTW Kurti — Chalk WhiteReady to Wear
৳2,950Details
Darya Artisan Lawn — Ochre GoldNEW IN
৳3,400Details
Sitara Midnight Chiffon — NoirCapsule Classic
৳5,600Details
Ayla Schiffli Lawn — Forest EmeraldNEW IN
৳4,100Details
Client Favourites

BEST SELLERS

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Gul-e-Daudi Luxury Organza — PearlHeirloom Edition
৳8,200Details
Zaira Festive Organza — PlumEid Luxury
৳7,500Details
Noor Lawn — Ivory & SageBestseller
৳3,200Details
Hina Pastel Stitched SetBestseller

Hina Pastel Stitched Set

Bespoke Modest Silhouette

৳4,100Details
Editorial Dispatches

Stories from the Brand

How we source our lawn from Faisalabad
Craft & Origin

How we source our lawn from Faisalabad

A look inside the looms producing South Asia’s finest combed cotton, where thread count meets generational wisdom.

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Inside the Karachi embroidery atelier
The Atelier

Inside the Karachi embroidery atelier

Meeting the women whose hands craft 200 hours of Eid organza needlework with antique zardozi techniques.

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The art of the modest Pakistani silhouette
Style Philosophy

The art of the modest Pakistani silhouette

Why the fluid drape and balanced modest cut of imported lawn resonates so deeply with Dhaka’s wardrobe.

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What They’re Saying

“The lawn feels like it could last a decade. I’ve reordered three times since Eid.”

Sumaiya

Gulshan, Dhaka

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Pathao + SteadfastNationwide 2-3 days fast delivery across all 64 districts.
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100% Authentic FabricDirectly imported Pakistani lawn, chiffon & organza from master looms.
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Cash on DeliveryInspect fabric before payment at your doorstep.
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Dedicated WhatsAppInstant sizing & styling concierge service (+880 1341-100963).
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